- SEO: SEARCH ENGINE OPTIMIZATION
There’s no magic bullet or secret sauce to SEO. So don’t fall for the BS that the hype artists are pushing online. SEO is all about a lot of hard work getting the right keywords on your web assets in the proper density. Even then it takes time to get to the top of “page one” naturally. I will teach you how.
SEM: SEARCH ENGINE MARKETING
What’s the difference between SEO and SEM. SEO means getting to the top of search engine results (e.g. Google) naturally or “organically” by three principle areas of effort:
- Adding quality, useful content to your website with relevant keywords in the proper density.
- Getting more traffic to you site and engaging visitors so that they explore your site in depth.
- Get other external sites to backlink to your site by providing compelling content.
SEM on the other hand, is paid online advertising. Got budget? Let’s design a comprehensive Internet marketing strategy for your business.
Integrated Pay per click (PPC) marketing and advertising campaigns on Google Adwords, Facebook, Instagram.