TThe Digital Pop-Up Shop
“WordPress Templates Are The Secret To Popping Up A New Online Business Quick And Cheap” ~ Dave
POP-UP ONLINE BUSINESSES BY DAVE
Want to try out your new business online and see if it works, without making a huge investment in a website? Do you have multiple online business ideas that you want to try out? I will show you how to drive the incremental cost of another website to near ZERO by doing it yourself in hours, not days.
CUSTOM WEB DESIGN OR TEMPLATE BASED?
These are not your grandma’s templates.
Custom web designs cost more and take longer than building from
beautiful, professional-looking templates. You can create an affordable
yet elegant WordPress website in 3 days or less using any one hundreds
of available templates.
Digital Pop-Up Shop
If you’ve been thinking about adding an online business but have been put off by the cost and commitment, a digital pop-up shop could be a good online strategy.
A pop-up is a financially friendly way for businesses of all sizes and budgets
to test the waters of online selling before making a large investment in a custom website.
What Is A Pop-Up Shop?
A physical pop-up shop is a short-term, temporary retail space where
brands, usually without a physical presence, can interact in person
with current customers and communicate their message to potential new
ones. A pop-up can looks like a regular store, but many brands use them
to create a unique, engaging physical shopping experience.
Online-only brands often use pop-ups to help them decide whether
exploring the world of offline sales makes sense for their own
business, without having to commit the resources of a full-cost
permanent storefront.
Similar, but in a cyber-sense, a digital pop-up shop is a way for any business, physical or online to try out a new online business without making a huge investment.
Test E-Commerce As A New Sales Channel
A digital popup shop can enable you to do A-B testing on product sales. Think of the digital popup as being a landing page that is really a whole website.
Digital pop-up shops require little upfront investment, which makes them a great testing ground. A successful pop-up website can be a good indication that your business is a candidate for expansion into physical retail. If your shop doesn’t end up as successful as you’d hoped, you might need to regroup and find a new way to test your expansion plans.
Be Ready To Sell Online For The Holidays
The holidays and any other peak sales periods are excellent times to open a digital pop-up shop website. Introducing your brand into holiday action and excitement is a smart move.
One of the most important things for a new business to do is validate demand for its products in a new sales channel.
Purchasing or manufacturing a small run of product to test at a digital pop-up business is one way to verify customer demand before investing in a more expansive and expensive custom website. If you have an idea for a new collection or product line, for example, start with just a few items to see if they gain traction.
“Digital pop-up stores can let you test different pricing, product models, and merchandising ideas.” ~ Dave
A digital pop-up shop gives you the added benefit of receiving direct, honest, unfiltered feedback from customers by seeing their online reactions through purchase analysis, product reviews, questions and comments.
If you’ve already established your business online and know you have a strong customer base in a specific market a pop-up shop can help you test market additional brands or market demographics.
Dave can set you up with a WordPress based e-commerce online store complete WooCommerce shopping cart, checkout, shipping, tax and payment method.
Online store consulting also for Shopify, Amazon and other platforms. Contact Dave for details.